Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers.
The News Media Alliance today launched its News Impact Project, including a News Impact Index of local news stories that have made a positive impact on their local communities.
The News Media Alliance will host its next adXchange event on February 24 and 25 at the Embassy Suites Hotel in Fort Lauderdale, FL. A signature Alliance event, adXchange offers a cost-and-time-saving opportunity for its news publisher members to have private one-on-one meetings with advertisers and agencies.
A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the Minneapolis-St. Paul-based Star Tribune uncovered new drivers of digital news media subscriptions that provide news publishers keys to growing subscription revenue.
