The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication.
This session digs into strategies for marketing toward those customers that are more likely to respond and be retained.
The News Media Alliance joined more than 20 press freedom organizations announcing the launch today of the U.S. Press Freedom Tracker, a new nonpartisan website dedicated to documenting press freedom abuses across the United States.
Today, the News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America’s newsrooms.
In this member webinar, Michael Otero leads a discussion of the proven cost-effective tactics necessary to maintain a relationship with readers.
The News Media Alliance applauds the nomination of Brendan Carr as Commissioner of the Federal Communications Commission (FCC).
This decision by the EU clearly points to the need for US regulators to take more seriously the challenges posed by Google and other tech giants.
The News Media Alliance Playbook provides an overview of the Alliance, its mission and key issues we advocate on behalf of our members.
The News Media Alliance applauds the nomination of Jessica Rosenworcel as Commissioner of the Federal Communications Commission (FCC).
