A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability.
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability.
This post appears on Medium – click here to read the full article. Below is a short excerpt.
As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news.
Today a bipartisan letter was sent from U.S. Senators Maria Cantwell (D-WA), John Kennedy (R-LA), Amy Klobuchar (D-MN) and John Boozman (R-ARK) to their Senate colleagues urging support for expanding U.S. Small Business Administration loan access to struggling local newspapers.
As we enter the second month of social distancing due to COVID-19, many people will be getting cabin fever (if you haven’t already), especially kids. We know it can be difficult with everyone under one roof 24/7, so we’ve rounded up some fun “news”-themed activities your kids — or you! — can do when things get dull.
Today, four national media organizations representing thousands of local newspapers and local broadcast media outlets – the News Media Alliance, National Association of Broadcasters (NAB), National Newspaper Association (NNA) and America’s Newspapers – jointly called on Congress to provide critical support to local news media in its next stimulus bill designed to provide relief to businesses impacted by the coronavirus pandemic.
During this unprecedented health crisis, the Alliance is working to provide accurate and real-time information; advocacy and representation with lawmakers; legal guidance and resources to navigate funding and regulations; and a portal to connect and exchange information among newspapers across the country.
The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword blocking practices that jeopardize the sustainability of high-quality journalism during this critical time.
President and CEO of the News Media Alliance, David Chavern, and CEO of America’s Newspapers, Dean Ridings today sent a letter to President Donald Trump, Senate Majority Leader Mitch McConnell and Speaker of the House Nanci Pelosi, outlining the struggles of local news publishers facing an existential crisis as the COVID-19 health crisis evolves.
The Alliance sent a letter to U.S. Census Bureau Director Steven Dillingham, in light of his March 18 announcement that Census field operations would be temporarily suspended due to the ongoing coronavirus (COVID-19) pandemic, encouraging him to advertise for the online completion of the 2020 Census and to employ print and digital newspaper media, which reach millions of Americans weekly, in this awareness effort.