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Advertising-A, Advertising-RT, Advocacy, Journalism, Research & Tools

Fixing Online Advertising and News: A Matter of Life and Death

This post appears on Medium – click here to read the full article. Below is a short excerpt.

As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news.

Advocacy, Advocacy-A, Business Ops-A, Journalism, Press Releases

Media Groups Call on Congress to Support Local News, Local Media Amid Coronavirus Crisis

Today, four national media organizations representing thousands of local newspapers and local broadcast media outlets – the News Media Alliance, National Association of Broadcasters (NAB), National Newspaper Association (NNA) and America’s Newspapers – jointly called on Congress to provide critical support to local news media in its next stimulus bill designed to provide relief to businesses impacted by the coronavirus pandemic.

Advocacy, Business Ops-A, Journalism

Alliance Encourages Census Director to Advertise Online Census Option in Newspapers

The Alliance sent a letter to U.S. Census Bureau Director Steven Dillingham, in light of his March 18 announcement that Census field operations would be temporarily suspended due to the ongoing coronavirus (COVID-19) pandemic, encouraging him to advertise for the online completion of the 2020 Census and to employ print and digital newspaper media, which reach millions of Americans weekly, in this awareness effort.

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