It’s the time of year when we reflect on the things that matter most to us, and on my list – alongside family, friends and a team of hardworking and dedicated colleagues – is the opportunity I’m given every day to help promote and protect the news media industry.
As we prepare to celebrate Thanksgiving, we wanted to share some of the good news about the news media industry — some facts and figures we can all be thankful for. Among the items bringing us some early holiday cheer are increased reader revenue, the end of tariffs on Canadian newsprint, and hope for growing trust among the news audience.
For most Americans, reporting by journalists embedded in war zones with our troops is the primary way we learn about our military men and women and the issues and challenges of serving in the armed forces. We’ve rounded up 10 great books about some of the best military, war and defense reporters in the business to help you learn more about America’s wars and war correspondents.
Journalists have been embedding — or traveling alongside — military service members for decades in order to get the best coverage of their country’s wars. But being in the midst of a war isn’t easy — especially if you don’t understand the unique lingo used in the military. Take our quiz to find out if you’re ready to embed solo or if you need to bring along a translator!
When The New York Times originally launched its military blog, At War, in 2008, it was a novel approach to coverage of wars that had been raging since 2001 and were already being forgotten by the public at large. It invited readers, from service members and aid workers to veterans and military spouses, to contribute their stories and share their experiences “at war” with Times readers. After eight years, however, the blog went dormant. Then, Lauren Katzenberg arrived.
Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News Media Alliance’s News Advertising Panorama book, released today, which highlights the benefits and advantages for marketers of advertising in print and digital news media.
You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they’re also politically engaged? 86 percent of the news media audience — or 122 million U.S. adults — is registered to vote. The news media also reach voters who are considered thought leaders or early followers, those people who are ahead of the curve on how the country will turn.
This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content.
When you think of audio news, one of three things probably comes to mind: radio, podcasts or headlines read via smart speaker. But some news outlets are trying something new — audio articles. Audio articles are recordings of single stories already published as written content. Instead of accessing them through a podcast app, the stories are often made available on the webpage right alongside the print stories.
Last month, Pew Research Center released updated information on the use of social media for finding and accessing news stories. More than two-thirds (68 percent) of Americans said they get their news from social media.
