A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability.
news
Advertising-A, Advertising-RT, Advocacy, Journalism, Research & Tools
Fixing Online Advertising and News: A Matter of Life and Death
This post appears on Medium – click here to read the full article. Below is a short excerpt.
As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news.
Senators Send Bipartisan Letter Urging Support for Local Media Outlets Amidst COVID-19 Pandemic
Today a bipartisan letter was sent from U.S. Senators Maria Cantwell (D-WA), John Kennedy (R-LA), Amy Klobuchar (D-MN) and John Boozman (R-ARK) to their Senate colleagues urging support for expanding U.S. Small Business Administration loan access to struggling local newspapers.
How News Publishers Can Benefit from Government Loan Programs During COVID-19
Though online traffic to news sites has spiked during the pandemic, far too many news publishers are still struggling. Thankfully, the recently-enacted Coronavirus Aid, Relief and Economic Security, or CARES, Act provides some relief for American businesses, including news publishers, during this challenging time.
Visa’s New Subscription Policy Moves Forward
As previously announced, Visa will implement a new policy around subscription services that may impact newspaper publishers. This new policy will go into effect on April 18 and establishes new rules for consumer disclosure and acceptance of free trials and promotional offers for recurring subscriptions.
Environment-A, Journalism
Newsy Activities for Family Fun During Social Distancing
As we enter the second month of social distancing due to COVID-19, many people will be getting cabin fever (if you haven’t already), especially kids. We know it can be difficult with everyone under one roof 24/7, so we’ve rounded up some fun “news”-themed activities your kids — or you! — can do when things get dull.
Media Groups Call on Congress to Support Local News, Local Media Amid Coronavirus Crisis
Today, four national media organizations representing thousands of local newspapers and local broadcast media outlets – the News Media Alliance, National Association of Broadcasters (NAB), National Newspaper Association (NNA) and America’s Newspapers – jointly called on Congress to provide critical support to local news media in its next stimulus bill designed to provide relief to businesses impacted by the coronavirus pandemic.
Advertising, Advertising-RT, Audience-RT, Research & Tools
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news outlets. However, even as these news outlets have received renewed attention from readers, their staffs are grappling with how to continue delivering critical news with reduced revenue and resources resulting from the crisis.
Webinar Recap: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage
In a webinar with the American Press Institute’s Metrics for News team, we discussed which measures of engagement to focus on (hint: not just pageviews) and how to define success. Through a series of 11 lessons on using metrics for newsroom change (gathered from the Metrics for News team’s work with 100+ newsroom partners), participants learned how to prioritize which metrics they track and tips for leveraging the data-collection tool(s) they already use.
CEO: We’re Here to Serve You During the COVID-19 Pandemic
During this unprecedented health crisis, the Alliance is working to provide accurate and real-time information; advocacy and representation with lawmakers; legal guidance and resources to navigate funding and regulations; and a portal to connect and exchange information among newspapers across the country.