News Media Alliance

Audience-RT, Journalism, Strategy & Operations-RT

Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology.

Advertising-A, Advocacy, Advocacy-A, Antitrust-D - DO NOT USE, Digital, Free Press-A, Tech Platforms-D - DO NOT USE

Video: Highlights from the House Judiciary Hearing on Online Platforms and the Free Press

On June 11, Alliance President and CEO David Chavern testified before the House Judiciary Committee on “Online Platforms and Market Power, Part 1: The Free and Diverse Press,” a hearing about the impact tech platforms like Google and Facebook have on news publishers.

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