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Tradeoffs between personal data privacy and customer analytics.

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Dr. Matt Lindsay / August 1, 2016

Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More

Sell the Good Beer: Advertising-centric vs. audience-centric products

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Dr. Matt Lindsay / May 3, 2016

Sell the Good Beer: Advertising-centric vs. audience-centric products

This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. ... Read More

How to Leverage Data and Analytics to Grow Audience Revenue

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Dr. Matt Lindsay / July 8, 2015

How to Leverage Data and Analytics to Grow Audience Revenue

This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More

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