Archive for Mather Economics

Tradeoffs between personal data privacy and customer analytics.
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Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More
Sell the Good Beer: Advertising-centric vs. audience-centric products
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Sell the Good Beer: Advertising-centric vs. audience-centric products

This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. ... Read More
How to Leverage Data and Analytics to Grow Audience Revenue
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How to Leverage Data and Analytics to Grow Audience Revenue

This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More
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