Archive for marketing
Key Industry Takeaways From Mega-Conference 2018
Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such issues as how to attract ... Read More
Postal Rates Could Climb Significantly with New Rate-Setting Approach
Publishers could see an extreme rise in their mailing costs in the next five years because of recently proposed changes to the current price structure ... Read More
Discount for Alliance Members: CMO Council Report
According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
Rising Star: Jonathan Utz
Jonathan Utz is an unlikely marketing hero. He studied finance and describes himself as much more of a quantitative-type person. This stands at odds with ... Read More
30 Under 30 with Christina Contreras
2016 Top 30 Under 30 winner Christina Contreras is the Circulation Marketing Manager at the Arizona Republic. She is also a Top 30 Under 30 ... Read More
30 under 30 with Michael Matthews
News Media Alliance announced the winners of its first "Top 30 Under 30" Awards program at mediaXchange 2016 in April, which honors young leaders working in every ... Read More
Webinar Recap: Revenue and Audience Builders – Ideas That Work!
In today’s media market, newspaper publishers must evaluate marketing methods that both build and retain strong audiences. In the first of a 5-part summer webinar ... Read More
Sell the Good Beer: Advertising-centric vs. audience-centric products
This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. ... Read More
