Archive for marketing

Postal Rates Could Climb Significantly with New Rate-Setting Approach
/

Postal Rates Could Climb Significantly with New Rate-Setting Approach

Publishers could see an extreme rise in their mailing costs in the next five years because of recently proposed changes to the current price structure ... Read More
Discount for Alliance Members: CMO Council Report
/

Discount for Alliance Members: CMO Council Report

According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
Rising Star: Jonathan Utz
/

Rising Star: Jonathan Utz

Jonathan Utz is an unlikely marketing hero. He studied finance and describes himself as much more of a quantitative-type person. This stands at odds with ... Read More
30 Under 30 with Christina Contreras
/

30 Under 30 with Christina Contreras

2016 Top 30 Under 30 winner Christina Contreras is the Circulation Marketing Manager at the Arizona Republic. She is also a Top 30 Under 30 ... Read More
30 under 30 with Michael Matthews
/

30 under 30 with Michael Matthews

News Media Alliance announced the winners of its first "Top 30 Under 30" Awards program at mediaXchange 2016 in April, which honors young leaders working in every ... Read More
Webinar Recap: Revenue and Audience Builders - Ideas That Work!
/

Webinar Recap: Revenue and Audience Builders – Ideas That Work!

In today’s media market, newspaper publishers must evaluate marketing methods that both build and retain strong audiences. In the first of a 5-part summer webinar ... Read More
Sell the Good Beer: Advertising-centric vs. audience-centric products
/

Sell the Good Beer: Advertising-centric vs. audience-centric products

This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. ... Read More

  • GET OUR
    EMAIL UPDATES!

  • Stay in the know: Sign up below and we’ll email you when we publish new content! Select one or more topics.

  • You agree to receive email from the News Media Alliance.
    To unsubscribe, click on ‘Unsubscribe’ in any email.

  • This field is for validation purposes and should be left unchanged.

NEWS/MEDIA ALLIANCE

We are the leading voice for the news and magazine media industries. Our advocacy, research and events bring together today’s brightest minds to create the strategies and business models to help quality journalism thrive. Formerly the Newspaper Association of America.

Learn More
CONTACT US

Click here for more information about visitor and mail/package delivery changes during COVID-19.

4401 N. Fairfax Dr.
Suite 300
Arlington, VA 22203

571.366.1000
info@newsmediaalliance.org

GET IN TOUCH

To learn more about News/Media Alliance membership services, for media requests, to receive our latest research reports or for other general inquiries, get in touch with us.

Contact Us
×

Now Available - 2023 International Newspaper Carrier Day Ads - Download the ads