Archive for data
Webinar: Using Data to Solve Problems
This webinar will dive into common problems that data can solve, including audience engagement with news stories, audience growth and making the business case for ... Read More
Webinar: Getting the Best Data for Your Organization
Learn from Alliance members and vendors about the process for identifying the right data vendor for your needs ... Read More
InnovationXchange 2018 Recap
VP of Innovation, Michael MaLoon, shares insights and action items from February 2018's innovationXchange in Ft. Lauderdale ... Read More
How To: Use Contests to Increase Your Ad Revenue
Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be ... Read More
How To: Read and Interpret Data
There’s a stereotype about journalists that I’ve always resented: “Journalists can’t do math.” It was one of the first things my Intro to Journalism professor ... Read More
Fake News Remains Top Industry Concern in 2017
Fake news has become an unfortunate part of the media landscape, spreading wildly and being shared on every social media platform. But fake news isn’t ... Read More
Local News Tops National Media in Trustworthiness
Some good news for newspapers: People still trust their local news outlets. At a time when trust in the news media has been waning and ... Read More
Rising Star: Leigha Hornstra, CMG
Leigha Hornstra is trying to see the future. She doesn’t have a superpower or crystal ball. Instead, she has data ... Read More
Webinars on Demand: Audience & Revenue Series
Series of five webinars sharing successful strategies and tactics focused on the why and how of attracting new audiences, retaining readers and increasing revenue ... Read More
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
The fourth webinar of the Audience and Revenue series showcases best ... Read More
