Archive for audience
Innovations in Audience Strategies That Lower Churn
This guest article is the third in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. Read Part ... Read More
Webinar Recap: Programmatic Opportunity, and How to Capitalize On It!
Newspapers and their digital platforms are uniquely positioned to reach and engage a local audience, which has become a critical selling point for advertisers. As ... Read More
Webinar: Revenue and Audience Builders – Ideas that Work!
From this year’s NAA Audience Symposium, we present more than three dozen ideas to build audience and revenue. In this rapid fire session, the kick-off ... Read More
5 Answers with Renee Clark
Renee Clark is the Vice President, Membership Experience with Gannett’s Consumer Marketing group, supporting Gannett’s 92 local media properties. She and her team work to ... Read More
Top 30 Under 30 with Elizabeth Jespersen
Elizabeth Jespersen loves journalism and media. She was drawn to the industry because she wanted to create positive change. She started out in photojournalism, mixing ... Read More
What is Driving Voters in the Elections
Watch: Full Session Video No matter what happens on November 8, the 2016 presidential election is bound to go down in the history books. mediaXchange ... Read More
Weekly Roundup
Member Announcements: Rebranding with Content Curation and Visualization Focus to Benefit 60 Million Digital Users (Business Wire) Tribune Publishing today announced that the company will ... Read More
Local Elections, Local Advertising
Watch: Full Session Video Local newspapers need to claim their share of the local political advertising dollars, estimated to be in excess of $11.5 billion ... Read More
Making Preprints Deliver
Watch: Full Session Video (member log-in required) Preprints remain a vital revenue source for publishers and a driver of traffic and purchases for advertisers, but ... Read More
Five Answers with David Stone
David Stone is the Senior Search Engine Marketing (SEM) Manager at the Austin American-Statesman and SEO Lead for Cox Media Group- Newspapers. He spends his ... Read More
