Rebranding with Content Curation and Visualization Focus to Benefit 60 Million Digital Users (Business Wire)
Tribune Publishing today announced that the company will change its name to tronc, Inc., a content curation and monetization company focused on creating and distributing premium, verified content across all channels. The name tronc, or tribune online content, will become effective on June 20, 2016.
NYT’s Well blog debuts “How to run a marathon faster” guide and kicks off Global Running Day with a Facebook Live run through Central Park (New York Times)
The new guide touches on different aspects of training, and the Facebook Live video captured a run by correspondent Jen Miller and Ramon Bermo, a coach with the American Cancer Society’s running team.
How Washington Post foreign correspondents are using Snapchat to tell a global story (Poynter)
The Post has launched a 10-day Snapchat series showing viewers what public transportation looks like around the world as a way to help Post reporters become more comfortable with the platform.
CNN: S. Mitra Kalita named vice president of digital programming at CNN, starting later this summer. She was previously managing editor for digital strategy for The Los Angeles Times.
Hearst Newspapers: Once a paperboy for The Hour, Than Grauel has been named managing editor after working as a reporter and editor in Connecticut for 28 years.
Lee Enterprises: Gregory P. Schermer, vice president of Lee Enterprises, announced his retirement, effective August 31. He has been with the company for more than 27 years.
The New York Times: Tracy Doyle has joined T Brand Studio as creative director, fashion and luxury. She previously ran her own creative agency, Tracy Doyle, LLC.
Philadelphia Media Network: Josh Kopelman is the new chairman of the board of the Philadelphia Media Network and nonprofit Institute for Journalism in New Media.
News Media Alliance Announcements:
Webinar: Revenue and Audience Builders: Ideas that Work! From this year’s Audience Development Symposium, held at mediaXchange 2016, we present more than three dozen ideas to build audience and revenue. Kicking off our Audience & Revenue Summer Webinar Series, the team will present the best ideas submitted by members from across the country. Join us on Thursday, June 16 from 2-3 pm EST for the webinar, featuring Rich Handloff, director of consumer marketing at The Washington Post and Craig Holley, national single copy sales director at Gannett Co., Inc.
NAA Asks FTC to Investigate Unlawful Ad Blocking Practices
NAA filed a Complaint and Request for Investigation with the FTC alleging that certain ad blocking technologies and related services violate Section 5 of the FTC Act as unfair and deceptive trade practices. NAA requests that the FTC investigate ad blockers that offer “paid whitelisting” substitute ad blockers’ own advertising for blocked ads, claim that subscription services prevent publisher harm, and facilitate the evasion of metered subscription systems.
What We’re Reading:
The Globe and Mail becomes largest North American media outlet to use The Washington Post’s technology platform (The Globe and Mail)
The Post’s Arc Publishing system will enable The Globe and Mail to create, deploy and track its content more quickly and efficiently, and focus its own technological innovation on digital storytelling and data gathering, areas where it is an international leader.
Newspapers still matter – Providence Journal’s fiery front-page editorial is proof (GateHouse Media)
The newspaper has run just two front-page editorials in the last 15 years: one following 9/11, and one last week calling out the state House for holding sham hearings to approve slush fund grants. The response from the public was immediate and supportive.
ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium (Adweek)
According to results of a new comScore study, ads within a podcast were found to be the least intrusive when compared to other types of digital ads. Additionally, two-thirds of listeners have acted on ads they heard in a podcast either by researching a product or service or by actually purchasing something they first heard about in an episode.
What We’re Tweeting:
@NAAupdates: Over half of local independent online news sites are now selling sponsored content: Survey » Nieman Journalism Lab – http://bit.ly/1TRnQwF
@NAACEO: Go mobile, and 4 other digital lessons from Editor of the Year Paul Pronovost | GateHouse Newsroom – http://bit.ly/1RO3v3A
Lindsey is the Communications Manager for the News Media Alliance. Prior to joining the Alliance, she led communications for a food and nutrition nonprofit in Washington, D.C. for over eight years.