Archive for audience

Tradeoffs between personal data privacy and customer analytics.
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Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More
Webinar: Innovations in Audience Strategies that Reduce Subscriber Churn
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Webinar: Innovations in Audience Strategies that Reduce Subscriber Churn

Session 2 of the Summer Webinar Series "Revenue and Audience Builders - Ideas that Work!" Thursday, July 21, 2016 2:00 PM - 3:00 PM EST Subscribers are ... Read More
Weekly Roundup
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Weekly Roundup

Member Announcements: Gannett acquires New Jersey's The Record, Herald News Staff (USA TODAY) Gannett has acquired The Record (Bergen County, NJ), the Herald News, and affiliated ... Read More
Webinar Recap: Revenue and Audience Builders - Ideas That Work!
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Webinar Recap: Revenue and Audience Builders – Ideas That Work!

In today’s media market, newspaper publishers must evaluate marketing methods that both build and retain strong audiences. In the first of a 5-part summer webinar ... Read More
News for Students, By Students
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News for Students, By Students

The Raleigh (NC) News & Observer’s newest venture, College Town, aims to put the news into the hands of local college students. The website covers ... Read More
Weekly Roundup
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Weekly Roundup

Member Announcements: GateHouse Media, LLC Selects Futuri Streaming for its New Online/Mobile Radio Station (Futuri Media) GateHouse Media, LLC is partnering with Futuri Media to ... Read More
Paywalls in the Social Media Era
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Paywalls in the Social Media Era

In 2015, approximately 79 percent of U.S. newspapers (77 out of 98) with circulations of more than 50,000 were using a digital subscription model,according American ... Read More
5 Answers with Ann Poe
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5 Answers with Ann Poe

1.       What drew you into news media? I grew up in a newspaper-reading household and I’ve always liked the experience of reading the local paper ... Read More
When in Doubt, Blame the News Media
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When in Doubt, Blame the News Media

People in the news media are very used to being disliked. It seems that anyone who feels strongly about an issue also carries a gut ... Read More
The Evolution of the AJC's Breakdown Podcast
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The Evolution of the AJC’s Breakdown Podcast

Inspired by the wildly successful podcast Serial, Atlanta Journal-Constitution managing editor Bert Roughton thought a podcast could by a dynamic way to engage new audiences ... Read More
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News/Media Alliance Survey Reveals Support for AI Companies to Compensate Publishers Learn more