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Latest Articles
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news content ... Read More
Facebook Advertisers – Let’s Talk
Our high-quality journalism offers brand safe environments for advertising. Yet news publishers are facing greater challenges than ever due to decreasing advertising revenue resulting from the coronavirus pandemic ... Read More
Ad: Dear Facebook Advertisers – Let’s Talk
As advertisers boycott Facebook due to concerns about their ads appearing next to questionable content, let them know that your news publication provides quality content that is reviewed vetted by professionals, offering them an option for their ads where they can feel confident about the content they appear alongside ... Read More
Ad: Google Uses News Content Without Paying Publishers
Google uses news content for its own benefit, but without paying journalists and publishers for their work. Not OK, Google. Download and run the ad ... Read More
A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability ... Read More
User Guide: Pulse Research COVID-19 Impact Shopping Survey
Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our strong suggestions to leverage this intelligence now ... Read More
