Archive for Sales & Marketing-RT
Webinar: Single Copy Solutions for a Changing Landscape
Presenters:
- Steve Edwards - Senior Marketing Manager, Cox Media Group
- Joseph Leong - Vice President & Chief Revenue Officer, Albuquerque Publishing Company
Retail Sales Report Analysis: Q2 2015
Same Store Sales Best Buy: Same-store sales +2.7% A new program called "Renew Blue" helped to cut costs and at the same time increase sales ... Read More
Webinar: A Methodical Approach to Merchandising the Newspaper
Presenters: Valecia Quinn, Sr. Regional Sales Manager – Ohio/Kentucky, Gannett Co. Joann Larkee, Regional Sales Manager – West Florida, Gannett Co. In the midst of ... Read More
2016 Advertising Planbook
Get ready for 2016 and beyond with the latest edition of the Advertising Planbook, exclusively for NMA members! Advertising can be a critical component to marketing ... Read More
Webinar: Impressions Per Connection – The Bonus Impressions System
This webinar will cover the universal problems plaguing premium web sites; too much unsold inventory, ineffective ads, and poor site performance, which hurt a premium ... Read More
Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users
Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a ... Read More
How Publishers Can Use Lionshare, a Digital-Media Planning Tool
The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri, ... Read More
2015-16 Political Ad: Elections and Newspaper Media
As the 2016 political campaigning season heats up, we are providing members with a new political ad to run in your publications. The ad contains ... Read More
How to Leverage Data and Analytics to Grow Audience Revenue
This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More
How America Shops and Spends 2014
How America Shops and Spends investigates consumer shopping habits and the influence media has on shopping today. The research, conducted by Frank N. Magid Associates ... Read More
