Archive for Advertising – Page 2
The Undefeated: Diverse Journalism Gives Proof of Life
There is a misconception that diversity is not important when reporting the news. That news is a set of facts that exist in a linear ... Read More
Ad Receptivity
With the dawn of digital media came an explosion of new advertising channels, creating more options than ever before for campaigns and media strategies. With ... Read More
FAQ: Coalition for Better Ads and Ad Filtering Within Chrome
This FAQ provides background on the Coalition for Better Ads, its Better Ads Standards, and the Chrome Filtering Feature ... Read More
How To: Price Your Native Advertising Offerings
After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
Alliance Ad Puts Exclamation Point on Campaign: "We Are Real News"
The News Media Alliance today launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an ... Read More
Support Real News – ‘We Are Real News’ Ad
We take our responsibility to report the truth very seriously. That is why we invest in the resources needed to seek out and report the truth. ... Read More
How To: Create Better Branded Content
Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More
Discount for Alliance Members: CMO Council Report
According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
Support Real News – SOURCE Ad
The News Media Alliance is proud to provide this full-color ad for use in your print & online newspapers. The ads can be customized with your ... Read More
The Influence of Print Ads on Black Friday Shopping
Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect ... Read More
