Jim Conaghan

Former Vice President of Research & Industry Analysis at News Media Alliance.
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Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed

There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More
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Mostly Mobile: Newspaper Digital Audience Snapshot

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
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Study: Newspapers & the Local Political Landscape

April 2016 This survey was commissioned to better understand the importance of local newspapers and their associated websites in the political process. The survey uncovers how consumers use their local community’s media resources for political information and voting decisions. In ... Read More
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Engaging Shoppers: Consumers & Newspaper Media 2016

The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More
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