Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed
There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
Study: Newspapers & the Local Political Landscape
April 2016 This survey was commissioned to better understand the importance of local newspapers and their associated websites in the political process. The survey uncovers how consumers use their local community’s media resources for political information and voting decisions. In ... Read More
Engaging Shoppers: Consumers & Newspaper Media 2016
The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More
