Jim Conaghan

There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More

April 2016 This survey was commissioned to better understand the importance of local newspapers and their associated websites in the political process. The survey uncovers how consumers use their local community’s media resources for political information and voting decisions. In ... Read More

The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More

Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is a 10% increase in adult unique visitors measured by comScore since August 2014, and is ... Read More

Health issues are frequently at the forefront of people’s concerns, both for personal reasons and as a matter of civic discourse. New medical treatments, and new pharmaceuticals seem to appear with increasing frequency, attracting the interest of patients and their ... Read More

Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America assesses the latest data on consumption from Scarborough Research, which surveys some 206,000 U.S. adults ... Read More

Across Platforms, 7 in 10 Adults Access Content from Newspaper Media Each Week (March 25, 2013) The vast majority of U.S. adults read newspaper media content across a range of technology platforms, according to an analysis of the newest data on ... Read More