Archive for Technology

Paywalls in the Social Media Era
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Paywalls in the Social Media Era

In 2015, approximately 79 percent of U.S. newspapers (77 out of 98) with circulations of more than 50,000 were using a digital subscription model,according American ... Read More
Webinar Recap: Mitigating the Impact of Ad Blocking
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Webinar Recap: Mitigating the Impact of Ad Blocking

The Local Media Consortium—a group of “leading local media companies”—addresses these ad blocking-related concerns in NAA’s recent webinar “Mitigating the Impact of Ad Blocking.” Drawing ... Read More
Chatbot Technology Can Help Foster Engagement - If Done Right
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Chatbot Technology Can Help Foster Engagement – If Done Right

Chatbots, an automated messaging technology that can respond to a variety of inquiries, have certainly given the news industry a lot to talk about. The ... Read More
Stringr Engages with Sourced Video
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Stringr Engages with Sourced Video

As mobile readership continues to skyrocket, multimedia journalism is becoming increasingly important. High-quality video content can catch a reader's attention and drive them to publishers' ... Read More
Webinar: Programmatic Opportunity, and How to Capitalize on it!
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Webinar: Programmatic Opportunity, and How to Capitalize on it!

We have all heard the term programmatic, but what does it really mean, and how can we hop on the programmatic money train? During the ... Read More
5 Answers with Ray Soto
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5 Answers with Ray Soto

Ray Soto is Gannett’s Creative Lead of Applied Technologies responsible for driving the creative vision and development of the USA Today Network’s immersive storytelling initiatives ... Read More
5 Answers with Mark Smith
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5 Answers with Mark Smith

Mark W. Smith is the Washington Post’s editor for mobile web. His focus is on traffic growth, especially among mobile web users. Before The Post, ... Read More
mediaXchange 2016 Panel: Follow the Money
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mediaXchange 2016 Panel: Follow the Money

Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their “second customers”—advertisers—connect to customers across all platforms ... Read More
Mobile at a 'Tipping Point'
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Mobile at a ‘Tipping Point’

Watch: Full Session Video (member log-in required) With mobile news consumption now far outpacing traditional desktop traffic, mobile represents a $50 billion—or perhaps even larger—opportunity ... Read More
AdCellerant Allows Newspapers to Have 'Full Control' Over Digital Marketing Campaigns
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AdCellerant Allows Newspapers to Have ‘Full Control’ Over Digital Marketing Campaigns

Part of a Series Featuring NAA's 2016 Accelerator Pitch Program Winners In 2016, spending on digital advertising in the United States is projected to grow ... Read More
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Publishers Call on President Biden to Use Local Newspaper Advertising to Reach Their Goal of 70% Vaccinated by July 4 - Read more