This is my monthly reading list of stories about emerging business trends that I thought were interesting and are designed to make you think. I hope you enjoy – and if you see any up-and-coming trends for the news industry that you’d like to share, drop me a line at email@example.com.
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What I’ve been reading this month:
How the Pandemic Made Algorithms Go Haywire (Slate)
Algorithms have entered every market, industry and sector. This story looks at what happened when healthcare got involved.
Forget Personalisation, It’s Impossible and It Doesn’t Work (MarketingWeek)
For years, personalized marketing has been seen as the holy grail of the field. Should it be?
What Problem Blockchains Actually Solve (The Solution Space)
If recent news about cryptocurrency has you scrambling to find more about the fundamentals, this is a great place to start.
Publishers’ Secondary Market Strategy: What Happens When the Monetary Appeal of NFTs Isn’t Enough? (Digiday)
For anyone considering using NFTs to raise money, the key question is “then what?”
The 4 Hurdles Micropayment Platforms Can’t Overcome (Simon Owens’s Media Newsletter)
Micropayments have been promised as a solution to the news industry’s woes for years. Why haven’t the promises panned out?
Notable in the Twitter-verse:
Check out these accounts for more on these and other emerging topics:
@netflix DON'T MESS THIS UP!
You have one of the most unique opportunities to execute monetization on a global content platform ever.
DON'T TAKE A GENERIC ADS APPROACH!!!
My brain on how to think about ads from a customer and product first approach on Netflix. … 🧵
— Adam Grenier (@AKGrenier) April 21, 2022
Every computer scientist should be able to see that cryptocurrencies are totally disfunctional payment systems, and that "blockchain technology" (including "smart constracts") is a technological fraud. Would they please say that out loud?
— Jorge Stolfi (@JorgeStolfi) May 5, 2022
🧵 Local video advertising will be a $55B market in 2022.
Three big questions.🧵
— Michael Beach (@michaelbeach) May 2, 2022
David Chavern is former President & CEO of the News/Media Alliance. Chavern has 30 years of experience in executive strategic and operational roles. Prior to the Alliance, he completed a decade-long tenure at the U.S. Chamber of Commerce.