Archive for Advertising

News/Media Alliance Releases 2022 Magazine Media Factbook
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News/Media Alliance Releases 2022 Magazine Media Factbook

The News/Media Alliance has released the latest installment of the Magazine Media Factbook. The Factbook provides updated research trends and data points that highlight the ... Read More
Magazine Media Factbook
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Magazine Media Factbook

The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid ... Read More
Alliance Files Comments with FTC in Endorsement Guides Proceeding
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Alliance Files Comments with FTC in Endorsement Guides Proceeding

On September 26, the News/Media Alliance filed comments with the Federal Trade Commission (FTC) in its proceeding about Endorsement Guides Concerning the Use of Endorsements ... Read More
News Take Episode 109: The State of Advertising and Local News
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News Take Episode 109: The State of Advertising and Local News

On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising ... Read More
Statement: The JCPA Would Allow Minority-Owned Media to Negotiate with Big Tech Platforms for Fair Compensation
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Statement: The JCPA Would Allow Minority-Owned Media to Negotiate with Big Tech Platforms for Fair Compensation

A research report published earlier this year, “Minority-Owned Media and the Digital Duopoly,” demonstrates how minority-owned media’s continued survival – as well as the addition ... Read More
Expanding the View - July 2022
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Expanding the View – July 2022

News and magazine publishers have larger audiences than ever — but also need to create new products and distribution systems to drive a better future ... Read More
Podcast: David Chavern on 'What Does a Newspaper Company Look Like in 2032?'
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Podcast: David Chavern on ‘What Does a Newspaper Company Look Like in 2032?’

News/Media Alliance president and CEO David Chavern recently talked with Gordon Borrell about the future of news publishing on the latest episode of the Local ... Read More
Expanding the View - June 2022
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Expanding the View – June 2022

News publishers and magazines have larger audiences than ever — but also need to create new products and distribution systems to drive a better future ... Read More
UK CMA Launches an Investigation into Google’s Ad Tech Services
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UK CMA Launches an Investigation into Google’s Ad Tech Services

On May 26, the United Kingdom’s Competition and Markets Authority announced they were launching an investigation into Google’s advertising technology practices to determine if the ... Read More
Expanding the View - May 2022
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Expanding the View – May 2022

Expanding the View is a monthly list of stories I've read in the last month to get you thinking. Examples of topics you'll find here ... Read More