Archive for Advertising

2015-16 Political Ad: Elections and Newspaper Media
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2015-16 Political Ad: Elections and Newspaper Media

As the 2016 political campaigning season heats up, we are providing members with a new political ad to run in your publications. The ad contains ... Read More
Five Answers with Lorne Brown, CEO of Operative
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Five Answers with Lorne Brown, CEO of Operative

Lorne Brown is the President, CEO and Founder of Operative, a company that helps news publishers manage their advertising business. The News Media Alliance asked ... Read More
How to Leverage Data and Analytics to Grow Audience Revenue
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How to Leverage Data and Analytics to Grow Audience Revenue

This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More

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