Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed
There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed.
Research
mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions
In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017.
Mostly Mobile: Newspaper Digital Audience Snapshot
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Webinar Recap: Mobile Trends & The Changing Face of Retail
In today’s rapidly growing digital space, newspapers have a tremendous opportunity to boost advertising sales by focusing on mobile commerce.
Executive Summary: Across Platforms, 7 in 10 Adults Access News
Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America assesses the latest data on consumption from Scarborough Research, which surveys some 206,000 U.S. adults.