You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they’re also politically engaged? 86 percent of the news media audience — or 122 million U.S. adults — is registered to vote. The news media also reach voters who are considered thought leaders or early followers, those people who are ahead of the curve on how the country will turn.
We are pleased that Twitter’s new political advertising policy recognizes the role of journalism as the “fourth estate” of civic society, rather than as political advocacy.
Published on USA TODAY website – Facebook presents many risks to the future of journalism.
News Media Alliance President and CEO David Chavern today sent a letter to Capitol Hill in response to Facebook’s new political advertising policy to classify news content as political advocacy.
Facebook’s plan to group quality publishers alongside political advocacy, which its ad archive will do, is a fundamental mischaracterization of journalism.
