Webinar #1 in a Series: What is AAM Brand View? What You Need to Know Today to Position Your Products for Tomorrow
Tuesday, June 13, 2017
2:00-3:00 PM EDT
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The News Media Alliance is launching a webinar series to support audience executives and their revenue colleagues. The strategy is to recruit leaders from around the industry to address the issues facing publishers and share success stories of what they can do to can stand out with advertisers. There are fundamental changes underway at the Alliance for Audited Media, and this series is designed to help members understand and optimize AAM’s marketing tools and data to better position their audiences and portfolio of products with advertisers.
This first session will examine how news media companies can optimize the Alliance for Audited Media’s (AAM’s) Brand View interface that will replace current reporting formats and provide companies new flexibility in reporting their entire portfolio of products and total audience to advertisers.
AAM Newspaper Director and McClatchy’s Corporate Director of Audience Development Dan Schaub will open the session to address the need and opportunities associated with these changes. Shannon Wagner, NSA’s president of account service, will provide the advertiser point of view and address how buyers currently use AAM data in their buying decisions. Rounding out the webinar, Kevin Rehberg, AAM’s director of client development, and a representative from the Kansas City Star, will share how they decided to capitalize on AAM Brand View to present and position their portfolio of products to buyers.
This session is a prelude to a “nuts and bolts” session in July with AAM staff support on how to build your company’s Brand View interface.
*This session is free and limited to members of the News Media Alliance and/or Alliance of Audited Media.
John Murray is the Vice President of Audience Development at News Media Alliance.