News is worth knowing, CMG’s newest strategy
CMG’s “Worth Knowing” campaign communicates the value proposition to readers that it is worth knowing and paying for news content.
CMG’s “Worth Knowing” campaign communicates the value proposition to readers that it is worth knowing and paying for news content.
The News Media Alliance today announced the launch of a national ‘Support Real News’ campaign focused on combatting the increasing prevalence of fake news. The campaign, shines a light on the importance of real news produced by respected, trusted news organizations employing high-quality, investigative journalists.
Download the Public Needs the Truth ad from the Support Real News campaign (March 2017)
Download the Real News ad from the Support Real News campaign (March 2017)
2016 was the year of “fake news.” But as inundated as we were with fake news, it is not a new thing.
Was the 3s blog post TL;DR? Check out this infographic!
Today the London-based News Media Association called for an urgent investigation into the impact of Google, Facebook and the digital advertising supply chain on journalists’ ability to operate in a world increasingly threatened by fake news.
The News Media Alliance filed in response to the UK’s inquiry into the growing phenomenon of “fake news”.
The concept of fake news is not new. Our industry has spent many years addressing the quality of content circulated in print, but with the advent of the digital age, readers are struggling to distinguish fake news from real, fact-supported and verifiable news.
It was a very interesting election season: Denzel Washington supported Donald Trump, Hillary Clinton sold weapons to ISIS, Hillary was