A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up.
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Alliance Members: We’d Like Your Input! Audience & Advertising Research Needs
We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback!
Alliance Industry Summit Highlights
In this video featuring highlights from the News/Media Alliance Industry Summit, held on September 30, 2022 in New York, speakers offered expert tips and actionable insights on trending topics, including using data to deepen reader engagement, expanding ecommerce opportunities, and the future potential of Web3 in the context of news and magazine publishing.
News/Media Alliance Calls on Federal Trade Commission to Safeguard Journalism, Adopt “Data Poaching Rule”
The Alliance today, in its comments in response to the FTC’s Advanced Notice of Proposed Rulemaking on commercial surveillance and data security, recommended the adoption of a “Data Poaching Rule” that would prohibit dominant tech platforms from poaching first-party consumer data from publishers.
Magazine Media Factbook
The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts.
Press Briefing: National Polling Shows Americans Overwhelmingly Support the JCPA (Video Recording)
During this briefing, Douglas Schoen, Founder and Partner of Schoen Cooperman Research; Chris Reen, President & CEO of Clarity Media Group; and Danielle Coffey, Executive VP & General Counsel at the News/Media Alliance discuss the national poll results on the JCPA and the widespread support for this important legislation.
This Publisher was Victim of a Ransomware Attack: How They Minimized the Impact and 3 Lessons You Can Apply
In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared. Here are their lessons you can take and apply.
Study Suggests Online News Not a Major Contributor to Partisan News Consumption
As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A recent study suggests that unlike TV, online news is not a major driver of partisan news consumption.
Advertising-A, Advocacy, Advocacy-A, Antitrust-A, Journalism, Press Releases, Tech Platforms-A
Statement: News Media Alliance Applauds Introduction of Competition and Transparency Digital Advertising Act
The News Media Alliance applauds the introduction of the “Competition and Transparency Digital Advertising Act,” by Senators Mike Lee (R-Utah), Amy Klobuchar (D-MN), Ted Cruz (R-TX), and Richard Blumenthal (D-CT).
Ad Tech: It’s Worse Than We Thought
In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may be negatively impacting publishers even more than previously understood.