Archive for audience – Page 2

Highlights from DCN's "Trust as a Proxy for Brand Value" Report
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Highlights from DCN's "Trust as a Proxy for Brand Value" Report

Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption ... Read More
The News Audience is Thriving
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The News Audience is Thriving

Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience ... Read More
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
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Driving Digital Subscriptions: Sustaining the ‘Trump Bump’

Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal ... Read More
Audience Summer Webinar Series 2017
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Audience Summer Webinar Series 2017

Our popular audience summer webinar series returned this year with new and interesting topics and actionable solutions for audience executives ... Read More
Webinar: Cutting-Edge Approaches to Driving Subscriptions
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Webinar: Cutting-Edge Approaches to Driving Subscriptions

The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to ... Read More
man reading paper
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Webinar: Customer Intelligence & Retention Strategies

This session digs into strategies for marketing toward those customers that are more likely to respond and be retained ... Read More
boy with backpack
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Back-to-School Ad

Kids will soon be going back to school for another year of learning ... Read More
Webinar: Driving Digital Subscription Growth
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Webinar: Driving Digital Subscription Growth

Speakers will share how they have successfully managed double-digit growth in paid digital audiences, and essential elements of their strategies that are getting results ... Read More
5 Answers with Rising Star Chloe Stepney, tronc
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5 Answers with Rising Star Chloe Stepney, tronc

Chloe Stepney, manager of audience development at tronc, has a remarkable ability to build bridges between business and editorial teams ... Read More
Webinar: Retaining Readers Through Cost-Effective Service Improvements
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Webinar: Retaining Readers Through Cost-Effective Service Improvements

In this member webinar, Michael Otero leads a discussion of the proven cost-effective tactics necessary to maintain a relationship with readers ... Read More
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