News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington Post, that got in-the-weeds about the kitchen sink of ad tech topics, including site monetization; improving privacy and the user experience; optimizing site performance using Core Web Vitals; and more.
In this episode of News Take, Alliance President & CEO David Chavern sits down with Jim Bernard, SVP for Digital at the Minneapolis-based Star Tribune and Mike Orren, Chief Product Officer at The Dallas Morning News for a candid conversation about the challenges and opportunities that arise from understanding your readers and subscribers and how to give them what they want, all while prioritizing revenue.
The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured “one more thing” that should have many news organizations paying attention.
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through API’s platform, Metrics for News.
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology.
Facebook is building a tool to help users subscribe to news publications directly within the mobile app.
There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of this lost privacy?
The Local Media Consortium—a group of “leading local media companies”—addresses these ad blocking-related concerns in NAA’s recent webinar “Mitigating the
