Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Rebecca Frank / August 3, 2022

Study Suggests Online News Not a Major Contributor to Partisan News Consumption

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A recent study suggests that unlike TV, online news is not ... Read More

Staff / July 27, 2022

Recording Now Available! Webinar: John Murray Best Practices in Audience Development

July 26, 2:00-3:15 p.m. EDT - The recipients of the 2021 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More

Staff / June 6, 2022

News Media Alliance Announces Recipients of 2021 John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named The Forum of Fargo-Moorhead (North Dakota) (Small category), the Detroit Free Press (Medium category), the Honolulu Star-Advertiser (Medium Category) and Newsday (Long Island, NY) (Large category) as the recipients of the 2021 John P. Murray Award for Excellence in Audience Development ... Read More

Staff / April 12, 2022

News Take Episode 104: Encouraging and Sustaining Diversity in News Media

On this episode of News Take, News Media Alliance President & CEO David Chavern and Kalita have a heartfelt discussion about her journey from being a busy CNN Digital executive to starting her own newsletter and media company, URL  Media, in Jackson Heights, New York City amidst a pandemic and ... Read More

Rebecca Frank / March 16, 2022

Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may be negatively impacting publishers even more than previously understood ... Read More

Staff / March 8, 2022

News Take Episode 103: Leveraging Products to Connect with Your Audience

On this episode of News Take, Alliance President & CEO David Chavern sits down with Kim Bui, Director of Product and Audience Innovation at the Arizona Republic/AZCentral.com, about how to leverage the latest trends in digital products to connect with your audience and be useful to them, while at the ... Read More

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