Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

 

Latest Articles


News Take Episode 102: Tech Trends: What Publishers Need to Know
/

News Take Episode 102: Tech Trends: What Publishers Need to Know

News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington Post, that got in-the-weeds about the kitchen sink of ad tech topics, including site monetization; improving privacy and the user experience; optimizing site performance using ... Read More
Report: Minority-Owned Media and the Digital Duopoly
/

Report: Minority-Owned Media and the Digital Duopoly

Minority-owned news outlets occupy an important place in American journalistic history, and their continued survival – as well as the addition of new outlets – is threatened by the digital platforms’ anticompetitive practices. This report investigates how the digital Duopoly’s dominance in the digital advertising ecosystem has impacted news outlets ... Read More
Call for Nominations: 2021 John P. Murray Audience Development Award
/

Call for Nominations: 2021 John P. Murray Audience Development Award

Nominate your news organization now for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More
Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience
/

Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience

Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More
Back-to-School Ad
/

Back-to-School Ad

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More
Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development
/

Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development

The recipients of the 2020 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
×

Statement: News/Media Alliance Applauds Department of Justice for Filing Antitrust Lawsuit Against Google - Read more