Print Ads Remain Valuable Assets for Publishers and Advertisers
Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and in print publications. Among the talks were several on how print ads can help the ... Read More
Five Key Takeaways from Digital Media North America
Last week, the World Association of Newspapers and News Publishers (WAN-IFRA) hosted the first-ever Digital Media North America (DMNA) conference in New York City, partnering with the News Media Alliance to bring insights about digital news trends from around the ... Read More
Print Ads Spur Newspaper Readers to Shop
Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, decide on when to make big purchases and plan their meals. And the deals that ... Read More
Google Ends First-Click-Free — What That Means for Paywalled News
Earlier this month, Google made a move many in the news industry have anticipated for years: the internet giant ended their first-click-free program that allowed users to read paywalled news items for free, if accessed through the search engine. The ... Read More
