News Take Episode 101: Local News: Understanding What Readers Want and How to Deliver it to Them
In this episode of News Take, Alliance President & CEO David Chavern sits down with Jim Bernard, SVP for Digital at the Minneapolis-based Star Tribune and Mike Orren, Chief Product Officer at The Dallas Morning News for a candid conversation about the challenges and opportunities that arise from understanding your readers and subscribers and how to give them what they want, all while prioritizing revenue.