News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement.
programmatic
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook.
New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers
With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie.
Webinar: Programmatic Opportunity, and How to Capitalize on it!
We have all heard the term programmatic, but what does it really mean, and how can we hop on the