CEO Statement: Merger of GateHouse Media and Gannett
After much anticipation, the two largest news publishers in the country have announced that they will merge.
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6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute
American Press Institute Director of Program Operations and Partnerships, Kevin Loker’s work focuses on providing research and events that strengthen API’s programs and help API collaborate with other news organizations.
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through API’s platform, Metrics for News.
5 Answers with Stephanie Castellano, Editorial Manager at American Press Institute
As Editorial Manager, Stephanie Castellano works every day to shape the American Press Institute’s (API’s) editorial direction and write the morning newsletter, Need to Know.
News Literacy Project’s Newsroom to Classroom Not Just for Middle Schoolers
I had a writing class that turned into a heated discussion about how we categorized “fake news.” No matter how many articles we read — How to Identify Fake News, or What Makes an Article Credible? — when we could not come up with one straight answer, I realized the problem was much bigger.
Senators Suggest Facebook’s “Disruption” of News Does More Harm Than Good
In Tuesday morning’s Senate Banking Committee hearing on Facebook’s proposed cryptocurrency, Libra, Senators Sherrod Brown (D-OH) and John Kennedy (R-LA) questioned the platform’s “disruption” of news and the potential harm it has done to the news industry and society’s ability to gather quality information.
Nine Social Media Metrics for Success
On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don’t feel like their company is leveraging enough from social media. “It’s really hard to keep track of all of their metrics,” he said. Companies need to understand why consumers are purchasing their products, as well as the key metrics that they should be measuring.
Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology.
5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute
Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she’s in charge of technical support for API’S Metrics for News product.
Webinar Recap: A New Paradigm of Readership in Local News
Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views.