How to Leverage Data and Analytics to Grow Audience Revenue
This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps […]
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Executive Summary: Across Platforms, 7 in 10 Adults Access News
Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America assesses the latest data on consumption from Scarborough Research, which surveys some 206,000 U.S. adults.