Facebook and Google have been brutal to the news business. But this primarily reflects a failure of imagination. The tech giants are the world’s best distribution platforms and could be an answer for journalism instead of a grave threat.
When The New York Times originally launched its military blog, At War, in 2008, it was a novel approach to coverage of wars that had been raging since 2001 and were already being forgotten by the public at large. It invited readers, from service members and aid workers to veterans and military spouses, to contribute their stories and share their experiences “at war” with Times readers. After eight years, however, the blog went dormant. Then, Lauren Katzenberg arrived.
The New York Times, continuing its efforts to shift away from digital ad revenue to a subscription-based model, will be adding a subscription product for parents to its offerings in the upcoming year.
Through discussions of fake news, the duopoly, paywalls and digital content options, DMNA18 explored all aspects of the online news landscape and what it takes to get readers and viewers to not only trust digital news, but be willing to pay for it. We’ve rounded up the key discussions from the meeting to help you begin your own exploration of what online business model may be right for you.
New York Times President and CEO Mark Thompson discusses his new book “Enough Said: What’s Gone Wrong with the Language
