Tradeoffs between personal data privacy and customer analytics.
There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of this lost privacy?
Mather Economics
Sell the Good Beer: Advertising-centric vs. audience-centric products
This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps
How to Leverage Data and Analytics to Grow Audience Revenue
This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps