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Latest Articles
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has reshaped both the editorial and business sides of news organizations ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news content ... Read More
Star Tribune Reaches Gen Z with Classroom Access; Will Create Playbook for Other Local Publishers
Last month, the Minneapolis-based Star Tribune launched their expanded News in Education program, which offers free digital access to the Star Tribune to every school district across the state of Minnesota. The program, supported in part by a grant from the Google News Initiative (GNI), seeks to increase name recognition ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news outlets. However, even as these news outlets have received renewed ... Read More
News Media Alliance Announces Recipients of John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the 2019 John P. Murray Award for Excellence in Audience Development ... Read More
