Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As the media environment continues to change and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of key research reports and timely insights and examples=, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / March 8, 2022

News Take Episode 103: Leveraging Products to Connect with Your Audience

On this episode of News Take, Alliance President & CEO David Chavern sits down with Kim Bui, Director of Product and Audience Innovation at the Arizona Republic/AZCentral.com, about how to leverage the latest trends in digital products to connect with your audience and be useful to them, while at the ... Read More

Staff / February 15, 2022

Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers ... Read More

Rebecca Frank / February 15, 2022

The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the issues and topics they care about and want to read ... Read More

Staff / February 8, 2022

News Take Episode 102: Tech Trends: What Publishers Need to Know

News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington Post, that got in-the-weeds about the kitchen sink of ad tech topics, including site monetization; improving privacy and the user experience; optimizing site performance using ... Read More

Staff / February 1, 2022

Report: Minority-Owned Media and the Digital Duopoly

Minority-owned news outlets occupy an important place in American journalistic history, and their continued survival – as well as the addition of new outlets – is threatened by the digital platforms’ anticompetitive practices. This report investigates how the digital Duopoly’s dominance in the digital advertising ecosystem has impacted news outlets ... Read More

Staff / November 17, 2021

Call for Nominations: 2021 John P. Murray Audience Development Award

Nominate your news organization now for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More

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