Below is a quick-reference list of News Media Alliance member products and programs, what they do and how to access them.
Newsmediaalliance.org and Alliance Social Media Channels
The Alliance website is a comprehensive repository of industry trends, data, and research that highlights news media strengths and positioning. Members have exclusive access to advertising support materials; reports and case studies on innovative strategies and success stories; thought leader webinars and other member-only events.
We also communicate timely industry news and updates, as well as information about new products and upcoming events and webinars, daily via our social media channels, including Facebook, Twitter, LinkedIn, YouTube and Instagram.
Industry Benchmarking Tool
Our digital benchmarking tool, metricsXchange, developed exclusively for members, tracks digital as well as print newspaper revenue, audience and engagement metrics that were previously unavailable. It also allows individual publishers to see how their newspaper is performing compared to its competitors. We are currently onboarding members. The Alliance also provides analyses and highlights newsworthy trends mined from the tool, which are made available to participating news organizations.
For more information visit https://www.newsmediaalliance.org/metricsxchange/
Advertising Intelligence Center:
The Advertising Intelligence Center (AIC) is a repository for new ideas, approaches, with accounts of strategies that really work. Here you will find case studies from fellow Alliance members, such as Hearst, GateHouse Media and AH Belo (see examples at right), that showcase these ideas and strategies, and provide valuable insights and in-depth context on how they executed them successfully. Access the AIC at https://www.newsmediaalliance.org/advertising-intelligence-center/ – member login required.
The Alliance actively lobbies Congress, the Administration and federal agencies in Washington, D.C. to protect the interests of the industry. We have executed campaigns to preserve the business deduction of advertising expenses; protect publishers’ intellectual property rights; retain public notice and recruitment advertising in newspapers; shine a light on deceptive ad blocking practices; repeal media regulations that block investment in journalism; and fight against government interference with newsgathering practices and a free press. No other industry association is in our nation’s capital, representing your business and employees, like we do.
LawView State Legislation Reports, developed exclusively for members of the Alliance to provide updates on state legislation and bills to facilitate engagement at a local level. Members receive a monthly update with the latest issues of the Alliance, including Public Notice, UAS, FOIA, SLAPP and TCPA.
The Alliance online job board, careerXchange, gains you access to the industry’s top talent. Post news media industry job openings, search the listings and peruse resumes of potential candidates. Not only is careerXchange the best way to find qualified candidates, but it’s also a great way to reinvest in our community and help build the news profession. Unlike the commercial job boards, our site is owned specifically by News Media Alliance and was developed solely with industry employers in mind. Visit http://careerxchange.newsmediaalliance.org/ – member login required.
The Alliance vendorXchange is a directory of providers to the news industry that allows Alliance members to search for new vendors, as well as rate and review vendors they’ve worked with, aiding other members in their vendor search and selection processes. Member login required.
The Alliance has updated the event strategy to include newly branded events.
adXchange is a semi-annual conference that allows our members to meet personally with multiple top advertisers and agencies in one place.
Webinars and online education
The Alliance offers webinars featuring in-house and external industry experts sharing tips and success stories for generating revenue and growing audience. Past webinars are archived and available to members on our website.
The Alliance keeps members informed through regular email communications on the latest news and innovative insights from and for the industry. All members receive*+:
dailyXchange: The top seven stories of the day, including the latest Alliance articles and resources, and third-party industry news.
Digital Advocacy Updates: A monthly digest of the latest Alliance articles and updates on top Digital issues and activities around which the Alliance is actively engaged.
policyXchange: Quarterly update on the Alliance’s activities on public policy issues important to the news media industry.
Platform News You Can Use: Monthly newsletter that provides the latest news and developments related to the major tech platforms in order to help you identify opportunities to increase revenue and to collaborate with the tech platforms more effectively.
*You can edit your email preferences by logging in to the member-only section of the website and clicking on Email Preferences from the My Alliance home screen.
+If you need your log-in information sent to you or have questions about which newsletters you’re signed up for, please contact firstname.lastname@example.org or call 1.844.656.4622.
Members of the News Media Alliance staff have contributed to this post.