Facebook for News Publishers
Monday, May 1, 10:00-10:30 am
The Facebook Journalism Project launched in January 2017 with a mission to strengthen Facebook’s relationships with the news industry and develop new tools and training for both journalists and news consumers. Facebook’s US News Partnerships Manager, Jason White, will discuss the initiative’s early efforts and the latest updates to Facebook’s media products including Instant Articles and Facebook Live.
Journalism in the Age of Trump: Reacting to Readers
Monday, May 1, 11:45 am-12:30 pm
From the White House to Main Street, how U.S. newsrooms are responding to the shifting news landscape following a contentious presidential election. Moderated by VP, News Operations at USA TODAY Network, Mizell Stewart, III, speakers will discuss how editors and publishers are underscoring the importance of fact-based reporting to readers; how the White House press is evolving amid unprecedented assaults on press freedoms and journalistic independence; and innovative ways news organizations and technologists are working to build trust among news organizations and their audiences.
Members with Momentum
Tuesday, May 2, 11:00 am-12:00 pm
Come and hear from fellow publishers talk about their new game-changing products and projects. These rapid-fire pitches are intended to spark interest by and conversation with advertisers and publishers as newspaper media show their relevance to today’s digital formats. Check up on the competition and be inspired to start your next big project!
Cutting-Edge Approaches to Driving Subscriptions
Tuesday, May 2, 2:15-3:15 pm
The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication. Executives from newspaper companies will also share their experiments and successes.
Google & the News Industry: Partnering for Success
Tuesday, May 2, 12:45-1:15 pm
Jason Whiting, Director, Global Partnerships, Google
Audience Development: Monetizing with High Integrity Metrics
Monday, May 1, 1:00-1:45 pm
Dr. Augustine Fou, an industry-recognized thought leader in digital strategy, integrated marketing and digital ad fraud research, will present compelling new insights into human versus non-human site traffic, with practical steps on how to resolve any issues that are uncovered. Learn how “quality positioning strategy” tools from the Alliance for Audited Media can help set your news media company apart from competitors and drive more revenue.
Back to mediaXchange 2017