mediaXchange 2017 will cover a range of timely topics for news media, such as:
Audience Development: How to convert frequent users to subscribers
New Revenue: What’s the world beyond print and digital display; dealing with ad-blockers; sponsored content that works
New World of Platforms: What does content distribution mean to your bottom line; negotiating with platform; how to benefit from Instant Articles and Apple News
Leadership and Culture: How to create a business for the future and a culture of innovation; how leaders can adapt to uncertainty and continuing change; how to learn from the innovative edges of your organization
View program (coming soon).
Back to mediaXchange 2017
Mitch Joel, Best-Selling Author and Digital Marketing Expert
Monday, May 1, 9:30-10:30 am
Mitch Joel is one of the world’s leading experts on new media and emerging technologies. Mitch brings digital marketing and media insights from his always-on and always-connected world. Marketing magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He shares insights on the future of technology and business, including how to use big data to create brand loyalists, how to drive growth in a mobile world, the five technology trends changing the face of business, and how organizations can connect to an always-connected consumer. His presentations are full of fascinating examples and eye-opening stories. A charismatic and funny storyteller with great energy on stage, he has delighted audiences all over the world by delivering real content in an entertaining and customized way as he shares how to not only adapt to but succeed in the new digital, hyper-connected business world.
Jonathan Perelman, Former Vice President of BuzzFeed Motion Pictures; Former Global Lead for Industry Relations at Google
Tuesday, May 2, 9:00-10:00 am
Pulling from his extensive experience at some of the world’s most successful and influential brands, Jonathan Perelman shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled Buzzfeed from a small blog to a cultural phenomenon read by millions of people the world over (including the President of the United States). Perelman not only addresses how to create shareable, social content but also offers insights into how to maximize its reach and impact.
Paul Taylor, Author, Generational Expert, Former Executive Vice President, Special Projects, Pew Research Center
Paul Taylor is the author of The Next America: Boomers, Millennials and the Looming Generational Showdown. The book draws on his work at the Pew Research Center. He served as the center’s executive vice president from 2003 to 2014 and oversaw all of its demographic, social and generational research. He has given presentations on generational change to several universities and organizations. Prior to his work at Pew, he served as president and board chairman of the Alliance for Better Campaigns. Prior to launching the Alliance, he was a newspaper reporter for 25 years, the last 14 at The Washington Post, where he covered three U.S. presidential campaigns and served as bureau chief in South Africa during the historic transformation from apartheid to democracy.
Check back regularly for updates.
The event floor will encourage members to float from one experience to the next, engaging in longer, more focused discussions that lead to productive outcomes and actionable ideas.
The convention room will consist of several areas with distinct purposes:
Main Stage – Keynote speakers will address broad cultural and environmental themes affecting the news media industry, as well as translate research data on audience and news consumption patterns to increase readership and engagement.
Innovation Stage – Presentations that showcase how the industry is innovating, including the fourth annual Accelerator Pitch program featuring media startups offering innovative solutions for news media.
Table Talks – On the show floor, table talks will offer deeper dives on content directly sourced from members through ideaxchange, social media and the website. Attendees choose which talks they want to go to. Each table conversation lasts (30, 45, 60) minutes and is led by a designated facilitator. Attendees can float between table talks.
Auxiliary Sessions for larger groups interested in exploring larger themes, e.g. audience development.