The theme of the 2016 conference was “local” – the importance of newspapers in providing localized knowledge and information, engaging and improving the lives of their local communities. In addition to having sessions devoted to issues that specifically impacted local newspaper media, the most pressing issues of the newspaper industry as a whole were front-and-center on the agenda.
MEDIAXCHANGE 2016 Program
We had a great line-up of some of the most knowledgeable experts in the world who shared their insights, including Sir Martin Sorrell, CEO of WPP plc (via live video feed from London); Marty Baron, Executive Editor at The Washington Post; Alexander Klopping, Co-Founder of Blendle; Mark Thomspon, president & CEO of the New York Times Company; Raju Narisetti, Senior Vice President, Strategy at News Corp; Laurent Cordier, Managing Director of Global Partnerships News and Publishing at Google; Penny Muse Abernathy, Knight Chair in Journalism and Digital Media Economics, UNC/Chapel Hill and more.
Keynotes and sessions at mediaXchange 2016 covered a range of timely topics for news media, such as:
Mobile: The Drive to Monetization
Ad Blocking: Prospects and Solutions
Changing the Culture: What Works
The Evolution of Local News
Covering the White House: the Presidency, the Press and the Shape of Public Opinion
Local Elections, Local Advertising
Social Media: the Medium is the Message
API Research: What are the drivers of reader trust and what can you do to enhance it?
The 2016 mediaXchange program featured the most important issues for the newspaper industry, including:
Plenary sessions on the latest aspects of digital news and technology; new content distribution platforms; advertising; growing revenue and more
Breakout sessions to dive deeper with experts into important issues such as audience growth and revenue, among other topics
The return of our popular Audience Development Symposium
The third annual Accelerator Pitch program, featuring media startups with innovative solutions for newspaper media
Click here to download the full 2016 mediaXchange program
BECOME A SPONSOR
mediaXchange provides a variety of sponsorship, exhibitor and advertising options to showcase your brand in front of hundreds of key news media decision makers. Learn more about opportunities available for mediaXchange 2017.