mediaXchange 2017 Program

mediaXchange 2017 Program

Speaker presentations from mediaXchange 2017 are now available for Alliance members to view and download. Member log-in required.

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The goal of mediaxchange is to make your jobs easier. And by ensuring that our speakers are presenting only the newest, most innovative and most actionable content, we’re setting new standards for what you should expect this year.

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mediaXchange 2017 will cover a range of timely topics for news media, such as:

Audience Development:  How to convert frequent users to subscribers

New World of Platforms:  What does content distribution mean to your bottom line; negotiating with platform; how to benefit from Instant Articles and Apple News

New Revenue:  What’s the world beyond print and digital display; dealing with ad-blockers; sponsored content that works

Leadership and Culture:  How to create a business for the future and a culture of innovation; how leaders can adapt to uncertainty and continuing change; how to learn from the innovative edges of your organization

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Below is a listing of our Keynote Speakers and a few of our featured program sessions, featured entertainment, as well as links to the preliminary program schedule and session descriptions.


High-level strategy keynotes, alongside deep, “in-the-trenches” table discussions means you get a ‘best of both worlds’ perspective.

See below for Keynote Speakers and Session Previews. Click here to learn more about our Table Talks.


“Algorhythm” – Mitch Joel, Best-Selling Author and Digital Marketing Expert

Monday, May 1, 9:15-10:00 am

joel-mitch-speakerMitch Joel is one of the world’s leading experts on new media and emerging technologies. Mitch brings digital marketing and media insights from his always-on and always-connected world. Marketing magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He shares insights on the future of technology and business, including how to use big data to create brand loyalists, how to drive growth in a mobile world, the five technology trends changing the face of business, and how organizations can connect to an always-connected consumer. His presentations are full of fascinating examples and eye-opening stories. A charismatic and funny storyteller with great energy on stage, he has delighted audiences all over the world by delivering real content in an entertaining and customized way as he shares how to not only adapt to but succeed in the new digital, hyper-connected business world.

“How to Grow Your Business With Shareable Content” – Jonathan Perelman, Former VP, BuzzFeed Motion Pictures; Former Global Lead for Industry Relations, Google

Tuesday, May 2, 9:00-10:00 am

perelman-jonathanPulling from his extensive experience at some of the world’s most successful and influential brands, Jonathan Perelman shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled Buzzfeed from a small start-up to a cultural phenomenon read by hundreds of millions of people the world over. Perelman not only addresses how to create shareable, social content but also offers insights into how to maximize its reach and impact. By respecting the platform you are using and creating content that appeals to emotion, he offers specific tips for creating content that people want to consume and share.

“Opportunities in Audience – Millennials and Diversity” – Paul Taylor, Author, The Next America and Senior fellow,

Tuesday, May 2, 10:00-10:45 am

ptaylor004Paul Taylor is the author of The Next America: Boomers, Millennials and the Looming Generational Showdown (PublicAffairs, 2014 and 2016). The book draws on his work at the Pew Research Center, where he served as the center’s executive vice president from 2003 to 2014 and oversaw all of its demographic, social and generational research. He has given presentations on generational change to several universities and organizations. Prior to his work at Pew, he served as president and board chairman of the Alliance for Better Campaigns. Prior to launching the Alliance, he was a newspaper reporter for 25 years, the last 14 at The Washington Post, where he covered three U.S. presidential campaigns and served as bureau chief in South Africa during the historic transformation from apartheid to democracy.


Facebook for News Publishers

Monday, May 1, 10:00-10:30 am

The Facebook Journalism Project launched in January 2017 with a mission to strengthen Facebook’s relationships with the news industry and develop new tools and training for both journalists and news consumers. Facebook’s US News Partnerships Manager, Jason White, will discuss the initiative’s early efforts and the latest updates to Facebook’s media products including Instant Articles and Facebook Live.

Journalism in the Age of Trump: Reacting to Readers

Monday, May 1, 11:45 am-12:30 pm

From the White House to Main Street, how U.S. newsrooms are responding to the shifting news landscape following a contentious presidential election. Moderated by VP, News Operations at USA TODAY Network, Mizell Stewart, III, speakers will discuss how editors and publishers are underscoring the importance of fact-based reporting to readers; how the White House press is evolving amid unprecedented assaults on press freedoms and journalistic independence; and innovative ways news organizations and technologists are working to build trust among news organizations and their audiences.

Members with Momentum

Tuesday, May 2, 11:00 am-12:00 pm

Come and hear from fellow publishers talk about their new game-changing products and projects. These rapid-fire pitches are intended to spark interest by and conversation with advertisers and publishers as newspaper media show their relevance to today’s digital formats. Check up on the competition and be inspired to start your next big project!

Cutting-Edge Approaches to Driving Subscriptions

Tuesday, May 2, 2:15-3:15 pm

The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication. Executives from newspaper companies will also share their experiments and successes.

Google & the News Industry: Partnering for Success

Tuesday, May 2, 12:45-1:15 pm

Jason Whiting, Director, Global Partnerships, Google

Audience Development: Monetizing with High Integrity Metrics

Monday, May 1, 1:00-1:45 pm

Dr. Augustine Fou, an industry-recognized thought leader in digital strategy, integrated marketing and digital ad fraud research, will present compelling new insights into human versus non-human site traffic, with practical steps on how to resolve any issues that are uncovered. Learn how “quality positioning strategy” tools from the Alliance for Audited Media can help set your news media company apart from competitors and drive more revenue.

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The event floor will encourage members to float from one experience to the next, engaging in longer, more focused discussions that lead to productive outcomes and actionable ideas.

The convention room will consist of several areas with distinct purposes:

Main Stage – Keynote speakers will address broad cultural and environmental themes affecting the news media industry, as well as translate research data on audience and news consumption patterns to increase readership and engagement.

Innovation Stage – Presentations that showcase how the industry is innovating, including the fourth annual Accelerator Pitch program featuring media startups offering innovative solutions for news media.

Table Talks – On the show floor, table talks will offer deeper dives on content directly sourced from members through ideaxchange, social media and the website. Attendees choose which talks they want to go to. Each table conversation lasts 30-45 minutes and is led by a designated facilitator. Attendees can float between table talks.


mediaXchange 2017 is bringing Jazz Fest to you throughout our event! At our Opening Reception, sponsored by The New Orleans Advocate, on Sunday, April 30 at 5:30 p.m., we’ll board parade floats and ride through the streets of New Orleans, led by a marching band, to The New Orleans Advocate office to enjoy live music, along with food and drinks and time networking with colleagues and friends! It is sure to be a memorable evening!

At our Monday night networking reception on May 1st, from 5:00-7:00 p.m., we have a real treat in store – the Grammy-award winning Rebirth Brass Band, will perform as we cap off a productive first day of informative and insightful interactions!

And to put an exclamation point on another successful mediaXchange, we will celebrate with music from traditional New Orleans jazz band, Tuba Skinny at our Closing Reception on Tuesday, May 2 from 5:00-6:30 p.m., sponsored by Google!


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