MEDIAXCHANGE 2017 Program Highlights

The goal of mediaxchange is to make your jobs easier. And by ensuring that our speakers are presenting only the newest, most innovative and most actionable content, we’re setting new standards for what you should expect this year.


mediaXchange 2017 will cover a range of timely topics for news media, such as:

Audience Development:  How to convert frequent users to subscribers

New World of Platforms:  What does content distribution mean to your bottom line; negotiating with platform; how to benefit from Instant Articles and Apple News

New Revenue:  What’s the world beyond print and digital display; dealing with ad-blockers; sponsored content that works

Leadership and Culture:  How to create a business for the future and a culture of innovation; how leaders can adapt to uncertainty and continuing change; how to learn from the innovative edges of your organization


Below is a listing of our Keynote Speakers and a few of our featured program sessions, as well as links to the preliminary program schedule and session descriptions.

View preliminary program

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High-level strategy keynotes, alongside deep, “in-the-trenches” table discussions means you get a ‘best of both worlds’ perspective.


“Algorhythm” – Mitch Joel, Best-Selling Author and Digital Marketing Expert

Monday, May 1, 9:30-10:00 am

joel-mitch-speakerMitch Joel is one of the world’s leading experts on new media and emerging technologies. Mitch brings digital marketing and media insights from his always-on and always-connected world. Marketing magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He shares insights on the future of technology and business, including how to use big data to create brand loyalists, how to drive growth in a mobile world, the five technology trends changing the face of business, and how organizations can connect to an always-connected consumer. His presentations are full of fascinating examples and eye-opening stories. A charismatic and funny storyteller with great energy on stage, he has delighted audiences all over the world by delivering real content in an entertaining and customized way as he shares how to not only adapt to but succeed in the new digital, hyper-connected business world.


“Content as a Proxy for Communication: How to Grow Your Business With Shareable Content” – Jonathan Perelman, Former VP, BuzzFeed Motion Pictures; Former Global Lead for Industry Relations, Google

Tuesday, May 2, 9:00-10:00 am

perelman-jonathanPulling from his extensive experience at some of the world’s most successful and influential brands, Jonathan Perelman shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled Buzzfeed from a small blog to a cultural phenomenon read by millions of people the world over (including the President of the United States). Perelman not only addresses how to create shareable, social content but also offers insights into how to maximize its reach and impact.


“Changing Demographics and Opportunities in Journalism” – Paul Taylor, Author, Generational Expert, Former Executive Vice President, Special Projects, Pew Research Center

Tuesday, May 2, 10:00-10:45 am

ptaylor004Paul Taylor is the author of The Next America: Boomers, Millennials and the Looming Generational Showdown (PublicAffairs, 2014 and 2016). The book draws on his work at the Pew Research Center, where he served as the center’s executive vice president from 2003 to 2014 and oversaw all of its demographic, social and generational research. He has given presentations on generational change to several universities and organizations. Prior to his work at Pew, he served as president and board chairman of the Alliance for Better Campaigns. Prior to launching the Alliance, he was a newspaper reporter for 25 years, the last 14 at The Washington Post, where he covered three U.S. presidential campaigns and served as bureau chief in South Africa during the historic transformation from apartheid to democracy.


Scroll down for 2017 Session Descriptions

MEDIAXCHANGE 2017 Program Preview

Dates and times TBA. Tentative and subject to change. Check back regularly for updates.


Facebook for News Publishers

Facebook’s US News Partnerships Manager, Jason White will address mediaXchange attendees on Monday, May 1 at 10:00-10:30 amThe Facebook Journalism Project launched in January 2017 with a mission to strengthen Facebook’s relationships with the news industry and develop new tools and training for both journalists and news consumers. Jason White will discuss the initiative’s early efforts and the latest updates to Facebook’s media products including Instant Articles and Facebook Live.


Members with Momentum

Come and hear from fellow publishers talk about their new game-changing products and projects. These rapid-fire pitches are intended to spark interest by and conversation with advertisers and publishers as newspaper media show their relevance to today’s digital formats. Check up on the competition and be inspired to start your next big project!


Cutting-Edge Approaches to Driving Subscriptions

The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication. Executives from newspaper companies will also share their experiments and successes.


New World of Platforms

Learn how innovative, integrated publishing solutions are driving audience and publisher profitability. Publishers share how new multi-platform publishing tools are quick and easy to use, with analytics and reporting to help make informed content decisions.


Audience Development: Monetizing with High Integrity Metrics

Dr. Augustine Fou, an industry-recognized thought leader in digital strategy, integrated marketing and digital ad fraud research, will present compelling new insights into human versus non-human site traffic, with practical steps on how to resolve any issues that are uncovered. Learn how “quality positioning strategy” tools from the Alliance for Audited Media can help set your news media company apart from competitors and drive more revenue.

View preliminary program

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Full Program




The event floor will encourage members to float from one experience to the next, engaging in longer, more focused discussions that lead to productive outcomes and actionable ideas.

The convention room will consist of several areas with distinct purposes:

Main Stage – Keynote speakers will address broad cultural and environmental themes affecting the news media industry, as well as translate research data on audience and news consumption patterns to increase readership and engagement.

Innovation Stage – Presentations that showcase how the industry is innovating, including the fourth annual Accelerator Pitch program featuring media startups offering innovative solutions for news media.

Table Talks – On the show floor, table talks will offer deeper dives on content directly sourced from members through ideaxchange, social media and the website. Attendees choose which talks they want to go to. Each table conversation lasts (30, 45, 60) minutes and is led by a designated facilitator. Attendees can float between table talks.

Auxiliary Sessions  for larger groups interested in exploring larger themes, e.g. audience development.


mediaXchange provides a variety of sponsorship, exhibitor and advertising options to showcase your brand in front of hundreds of key news media decision makers. Learn more about opportunities available for mediaXchange 2017.

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