High-level strategy keynotes, alongside deep, “in-the-trenches” table discussions means you get a ‘best of both worlds’ perspective.
“Algorhythm” – Mitch Joel, Best-Selling Author and Digital Marketing Expert
Monday, May 1, 9:30-10:00 am
Mitch Joel is one of the world’s leading experts on new media and emerging technologies. Mitch brings digital marketing and media insights from his always-on and always-connected world. Marketing magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He shares insights on the future of technology and business, including how to use big data to create brand loyalists, how to drive growth in a mobile world, the five technology trends changing the face of business, and how organizations can connect to an always-connected consumer. His presentations are full of fascinating examples and eye-opening stories. A charismatic and funny storyteller with great energy on stage, he has delighted audiences all over the world by delivering real content in an entertaining and customized way as he shares how to not only adapt to but succeed in the new digital, hyper-connected business world.
“Content as a Proxy for Communication: How to Grow Your Business With Shareable Content” – Jonathan Perelman, Former VP, BuzzFeed Motion Pictures; Former Global Lead for Industry Relations, Google
Tuesday, May 2, 8:45-10:00 am
Pulling from his extensive experience at some of the world’s most successful and influential brands, Jonathan Perelman shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled Buzzfeed from a small blog to a cultural phenomenon read by millions of people the world over (including the President of the United States). Perelman not only addresses how to create shareable, social content but also offers insights into how to maximize its reach and impact.
“Changing Demographics and Opportunities in Journalism” – Paul Taylor, Author, Generational Expert, Former Executive Vice President, Special Projects, Pew Research Center
Tuesday, May 2, 10:00-10:45 am
Paul Taylor is the author of The Next America: Boomers, Millennials and the Looming Generational Showdown (PublicAffairs, 2014 and 2016). The book draws on his work at the Pew Research Center, where he served as the center’s executive vice president from 2003 to 2014 and oversaw all of its demographic, social and generational research. He has given presentations on generational change to several universities and organizations. Prior to his work at Pew, he served as president and board chairman of the Alliance for Better Campaigns. Prior to launching the Alliance, he was a newspaper reporter for 25 years, the last 14 at The Washington Post, where he covered three U.S. presidential campaigns and served as bureau chief in South Africa during the historic transformation from apartheid to democracy.
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