Advertiser Meetings at mediaXchange 2017

Advertiser Meetings at mediaXchange 2017

At mediaXchange, Advertiser Meeting rooms will be available for advertiser and agency use at no charge. Advertisers and news organizations will be able to invite and schedule meetings with one another.

Prior to mediaXchange, participating advertisers will input all scheduled meetings into our software system. A complete and confidential meeting schedule will be available to each advertiser. Before the event, we will make advertisers’ contact information available to all registered news organizations.

The following advertisers/agencies are currently confirmed to participate in the News Media Alliance advertiser meetings at mediaXchange 2017:

Academy Sports & Outdoors

Ahold USA

Apex Exchange


Blue Soho representing: Food Lion, Lowes, Shoe Carnival, Family Dollar, Dollar Tree, Rite Aid, Shopko, Freds and Michaels




CVS Health

Dick’s Sporting Goods

Food Lion

Harbor Freight Tools

Innovative Mattress Solutions

Ivie/GreenLeaf Media Agencies




Matomy Media

Mediaspace Solutions


Newspaper Affiliate representing: 3 Day Blinds, Empire Today, Lending Tree, Flex Belt and Credit Professional Services

News America Marketing representing: SmartSource Magazine, Dollar General, US Cellular, Five Below, Steak n Shake, Harris Teeter, Darden Restaurants, Carl’s Jr., Pandora Jewelry, AARP, Ponderosa, and Outback Steakhouse

Novus representing:
Retail: Walmart, Staples, Sam’s Club, Cost Plus World Market, Bed Bath & Beyond, Gander Mountain, AC Moore, American Signature Furniture, Christmas Tree Shops, La-Z-Boy, Pier 1, Mills Fleet Farm, Home Depot
National: Comcast, Cox, Sprint, GE, Wells Fargo, Hewlett-Packard, Bank of Montreal, Verizon
Direct Response: DELL, and Synchrony Financial

NSA Media representing: Target, SEG, ALDI, Tuesday Morning, Stern, MagNET, and Office Depot

Nucleus Marketing

Retail Print Media

Rooms To Go


South Eastern Grocers

Starcom representing: Best Buy

Ulta Beauty

USSPI representing: Hair Cuttery, Chase, Men’s Wearhouse, and



Zenith Agency


Monday, May 1:
7:30-9:00am and 12:30-3:30pm

Tuesday, May 2:
7:30-9:00am and 12:30-4:00pm

Wednesday, May 3:
7:30am – 12:00pm


The Advertiser Roundtables will take place during mediaXchange on Monday, May 1, from 3:30-4:45pm. It will provide advertisers and agencies a terrific opportunity to meet with more Alliance members.



The event floor will encourage members to float from one experience to the next, engaging in longer, more focused discussions that lead to productive outcomes and actionable ideas.

The convention room will consist of several areas with distinct purposes:

Main Stage – Keynote speakers will address broad cultural and environmental themes affecting the news media industry, as well as translate research data on audience and news consumption patterns to increase readership and engagement.

Innovation Stage – Presentations that showcase how the industry is innovating, including the fourth annual Accelerator Pitch program featuring media startups offering innovative solutions for news media.

Table Talks – On the show floor, table talks will offer deeper dives on content directly sourced from members through ideaxchange, social media and the website. Attendees choose which talks they want to go to. Each table conversation lasts 30-45 minutes and is led by a designated facilitator. Attendees can float between table talks.


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