Accelerator Pitch Program

Accelerator Pitch Program

Congratulations to the four winning media startups selected to participate in the fourth annual Accelerator Pitch Program at mediaXchange 2017, April 30 – May 3, 2017 in New Orleans:

Hearken, Recruitology, Relay Media and Wallit!

See below for more on each of our winners.

The Accelerator Pitch program showcases new businesses that provide solutions for print and digital news media. The winners will have the opportunity to pitch their innovative solutions to approximately 1,000 top news media and advertising executives attending the conference.

This year’s entries were judged by an Alliance committee based on usefulness to news media companies, innovation and creativity.

Past Accelerator Pitch program winners have received interest from leading publishers and industry executives following their participation in the program, elevating their business to a new level.

The winners will be featured on the News Media Alliance Facebook page and voting will take place ahead of mediaXchange. The winner with the most Likes will be the first place winner of Accelerator Pitch 2017.



Hearken helps news organizations listen to their audiences by engaging the public as a story develops from pitch through publication. Using Hearken’s consulting and software services, our partners get deep audience engagement that lead to original, high-performing content, along with valuable data and insights.


Recruitology is a “SaaS” recruitment technology platform used by media companies and publishers to offer a complete one-stop recruitment solution to their employers. Recruitology’s goal is to enable media companies and publishers to be the top advertising choice for local employers and to help them grow market share and recruitment advertising revenue.

relaymedia_logoRelay Media

Relay Media is leveraging a new web publishing standard (Accelerated Mobile Pages) to build a highly efficient, infinitely scalable platform for distributing quality news and content across the open web.  The platform addresses publishers’ need for extended reach and revenue beyond their owned properties, and advertiser demand for high-performance, brand-safe inventory.


Wallit is the most flexible subscription management solution for publishers of all sizes looking to sell their content through a variety of unique subscription purchase options. Built with the user experience and marketer in mind, Wallit allows you to seamlessly and easily segment/change niche content – all without having to engage your IT.



The event floor will encourage members to float from one experience to the next, engaging in longer, more focused discussions that lead to productive outcomes and actionable ideas.

The convention room will consist of several areas with distinct purposes:

Main Stage – Keynote speakers will address broad cultural and environmental themes affecting the news media industry, as well as translate research data on audience and news consumption patterns to increase readership and engagement.

Innovation Stage – Presentations that showcase how the industry is innovating, including the fourth annual Accelerator Pitch program featuring media startups offering innovative solutions for news media.

Table Talks – On the show floor, table talks will offer deeper dives on content directly sourced from members through ideaxchange, social media and the website. Attendees choose which talks they want to go to. Each table conversation lasts 30-45 minutes and is led by a designated facilitator. Attendees can float between table talks.


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