MEDIAXCHANGE 2017 TABLE TALKS
Looking to have an in-depth conversation about one of the many hot topics in news media? Join our Table Talks throughout mediaXchange and engage with the best of the best innovators and thought leaders in our industry!
On the show floor, table talks will offer deeper dives on content directly sourced from members through ideaxchange, social media and the website. Attendees choose which talks they want to go to. Each table conversation lasts 30-45 minutes and is led by a designated facilitator. Attendees can float between table talks.
HOW IT WORKS:
For each Table Talk session, choose one or two topics that spark your interest. Locate the cluster of tables at the front of the room, to the left of the Main Stage. Tables will be clearly marked with the topics. Alliance staff will be available to help you find your table.
Grand Ballroom, to the left of the Main Stage
Identify your topic from the list below. Look for your table and engage in lively discussions. You’ll get to ask questions of experts and peers about your topic or niche. Different topics are available each day, morning and afternoon.
TABLE TALK TOPICS BY DAY
Monday, May 1, 1:30-2:00 pm
Diversity & Culture: Michael A. Gugliotto, President & CEO, Pioneer News Group
Improving Diversity of News and Staff: Mizell Stewart III, Vice President of News Operations, USA Today Network
Reaching Young Audiences: Paul Taylor, Head of Development, Essential Media
Publisher Value on Facebook: Josh Mabry, News Partnerships, Facebook
Monday, May 1, 3:45-4:30 pm
ROI: Dr. Jef Richards, Chairman, Advertising & Public Relations Dept., Michigan State University
VR/AR: Niko Chauls, Director/Emerging Technology,USA Today Network
Video on Facebook: Meghan Peters, News Partnerships, Facebook
Developments in the Digital Replica Edition: John Harrison, Director of Business Development East Coast, Tecnavia, and Paul Felicissimo, Director Audience Development and Operations, GateHouse Media, LLC
AAM’s Brand View: Preparing for Launch: Kevin Rehberg, Director of Client Development, Alliance for Audited Media and Daniel E. Schaub, Corporate Director of Audience Development, McClatchy
TCPA Compliance & Opportunities: Eric Allen, Attorney, Allen, Mitchell & Allen PLLC and Tony Ort, VP, Media Accounts TCN, Inc.
The Quality Value Proposition: Dr. Augustine Fou, Independent Cybersecurity & Ad Fraud Researcher and Tom Drouillard, CEO, President & Managing Director, Alliance for Audited Media
The Audience Database & The Engagement Funnel: Communicating with Readers to Build Engagement. Heather Williams, Regional Vice President Audience Development, McClatchy and Melody Nelson, Regional Director, Retention & Engagement, McClatchy
The WP Loyalty Programs & Proven Retention Tactics: Rich Handloff, Director of Consumer Marketing, The Washington Post and Tiffany Lindsley, Retention and Loyalty Programs, The Washington Post
Data-Directed Acquisition Strategies: Connor Freeman, Advance Central Services, Bob Terzotis, Executive Vice President, Mather Economics and Patrick Tornabene, Vice President, Audience Development & Analytics
Advertiser & Publisher Partnership for New Revenue: Marsha Lawrence, Director, Circulation Analysis, Novus
Single Copy: Successful Merchandising Programs that Worked: Craig Holley, Senior Director, National Product Sales, USA TODAY NETWORK
New Revenue: Premium editions & The Los Angeles Times: Gary Olszewski, Vice President, Consumer Sales, Los Angeles Times
Data Driven Audience and Ad Revenue Programs: Steve Wade, President and Publisher, Augusta Chronicle and Tom Ratkovich, Managing Partner, LEAP Media Solutions
Tuesday, May 2, 11:30 am-12:15 pm
Data-Based Decision Making at the Star Tribune: Laura Burkholder, Director of Consumer Marketing, Minneapolis Star Tribune and Daniel Williams, CEO, LEAP Media Solutions
Developing the Distributor Model: William Reynolds, Senior Vice President, Circulation & Operations, The Denver Post and Bill Nagel, Vice President of Shares Audience/Print Products, Cox Media Group Inc
Implementing a Customer Intelligence Strategy: Todd Peterson, Vice President, Audience, Albany Times-Union and Tom Ratkovich, Managing Partner, LEAP Media Solutions
National Distribution Partnerships: Michael Otero, Director, National Home Delivery, New York Times
Using Analytics & Data to Inform Content Strategy: Jeff Sonderman, Deputy Director, American Press Institute
Singe Copy Ideas that POP! Collected and Shared Success Stories: L. Gayle Pryor, Vice President, Audience Growth & Distribution, BH Media Group Publishing Solutions
Engagement with the e-Edition: John Harrison, Director of Business Development East Coast, Tecnavia and Paul Felicissimo, Director Audience Development and Operations, GateHouse Media, LLC
Effective Solutions For New Revenue & Adding Value for Advertisers: Marsha Lawrence, Director, Circulation Analysis, Novus
TCPA Compliance & Opportunities: Eric Allen, Attorney, Allen, Mitchell & Allen PLLC and Tony Ort, Vice President, Media Accounts TCN, Inc.
AAM New Products and Platforms: Tom Drouillard, CEO, Alliance for Audited Media and Kevin Rehberg, Director of Client Development, Alliance for Audited Media
Tuesday, May 2, 1:30-2:15 pm
Video Revenue: Guy Tasaka, Calkins Digital
VR/AR: Niko Chauls, Director/Emerging Technology, USA TODAY NETWORK
YouTube for News Publishers: Brandon Feldman, Content Partnerships, YouTube News
The event floor will encourage members to float from one experience to the next, engaging in longer, more focused discussions that lead to productive outcomes and actionable ideas.
The convention room will consist of several areas with distinct purposes:
Main Stage – Keynote speakers will address broad cultural and environmental themes affecting the news media industry, as well as translate research data on audience and news consumption patterns to increase readership and engagement.
Innovation Stage – Presentations that showcase how the industry is innovating, including the fourth annual Accelerator Pitch program featuring media startups offering innovative solutions for news media.
Table Talks – On the show floor, table talks will offer deeper dives on content directly sourced from members through ideaxchange, social media and the website. Attendees choose which talks they want to go to. Each table conversation lasts 30-45 minutes and is led by a designated facilitator. Attendees can float between table talks.