mediaXchange 2017 Presentations

  • Staff
  • 05.12.2017

Click on the links below to access the presentations from mediaXchange 2017, April 30 – May 3 in New Orleans. Presentations are listed in order by day and grouped by session.

Note: Any presentation not included below is not available.

 

MONDAY, MAY 1, 2017

Facebook for News Publishers

Presenter:

Jason White, Manager, US News Partnerships, Facebook – Download presenter slides

 

Attention All Advertisers! Groundbreaking ROI Research on Newspaper Advertising

Presenters:

Howard L. Griffin, Senior Vice President, USA TODAY NETWORK National Sales – Download presenter slides
Dr. Jef Richards, Chairman, Advertising & Public Relations Dept., Michigan State University – Download presenter slides

 

Presentation /Sponsor Pitch (Innovation Stage)

Presenters:

Matt Lindsay, President, Mather Economics – Download presenter slides
Whiz Technology – Download presenter slides

 

Associated Press Update

Presenter:

Gary Pruitt, President & CEO – Download presenter slides

 

Harnessing the Perfect Storm: Case Studies on How Agency, Client & Publisher Teams Drive Success and ROI

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Presenters:

Moderator: Tony Hunter, President, TWH Inc. and Board Chair, Nucleus Marketing Solutions
Mark Sciortino, Divisional Vice President, Brand Marketing Strategy, Walgreens
David Sturrus, Director, Marketing Strategy and Analytics, Walgreens
Melony Rios, Vice President, Client Services, Novus
Susan Jacobs, SVP Strategy & Publisher Relations, Nucleus Marketing Solutions and SVP National & Retail Sales, tronc, Inc.
Eric Myers, Multi-Market Vice President of Advertising, Cox Media Group
Kevin Gentzel, Chief Revenue Officer, USA TODAY NETWORK

 

Audience Development: Monetizing with High Integrity Metrics

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Presenters:

Moderator: Daniel E. Schaub, Corporate Director of Audience Development, McClatchy
Tom Drouillard, CEO Alliance for Audited Media : New Products and Platforms
Dr. Augustine Fou, Independent Ad Fraud Researcher

 

Audience Development: Proven Strategies for Building Reader Engagement & Retention

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Presenters:

Rich Handloff, Director of Consumer Marketing, The Washington Post
Heather Williams, Regional VP, Audience Development, McClatchy
Melody Nelson, Regional VP, Retention & Engagement, McClatchy

 

Accelerator Pitch

Presenters:

Remy Schwartz, Manager, Business Strategy & Operations, Hearken – Download presenter slides
Roberto Angulo, CEO & Co-Founder, Recruitology – Download presenter slides
David Gehring, CEO & Co-Founder, Relay Media – Download presenter slides
Mike Gehl, President, Wallit – Download presenter slides

 

Audience Development: Audience Data to Drive Margin and Retention

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Presenters:

Moderator: Paul Marok, Director, Data Analytics & Pricing, Advance Central Services
Conner Freeman, Director of Circulation Planning & Analysis, Advance Central Services SE
Patrick Tornabene, VP, Audience Development & Analytics, Newsday

 

 

TUESDAY, MAY 2, 2017

Keynote: How to Grow Your Business With Shareable Content

Presenter:

Jonathan Perelman, Head of Digital Ventures, ICM Partners – Download presenter slides

 

Keynote: Opportunities in Audience – Millennials and Diversity

Presenter:

Paul Taylor, Author, The Next America and Senior fellow, Encore.org – Download presenter slides

 

Members with Momentum

Presenters:

Introduction by Seth Rogin, Nucleus Marketing Solutions – Download presenter slides
Kirk Davis, Chief Executive Officer, GateHouse Media – Download presenter slides
Guy Tasaka, Chief Digital Officer, Calkins Digital – Download presenter slides

 

metricsXchange

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Presenters:

Michael MaLoon, Vice President for Innovation, News Media Alliance
Matt Lindsay, President, Mather Economics LLC

 

Google & the News Industry: Partnering for Success

Presenter:

Jason Washing, Director, Global Partnerships, Google – Download presenter slides

 

Audience Development: Leveraging the Brand Across Markets & Platforms

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Presenters:

Moderator: Jerry Hill, VP, Strategic Segments & Marketing Operations, Gannett, USA TODAY NETWORK
Aimee Jolley, Sr. Director, Consumer Brand, West Group, USA TODAY NETWORK
Daphne Lowell, Sr. Director, Consumer Brand, East Group, USA TODAY NETWORK

 

Audience Development: Cutting Edge Approaches to Driving Subscriptions

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Presenters:

Tom Rosenstiel, Executive Director and Jeff Sonderman Deputy Director, American Press Institute
Jennifer Benz, Principal Research Scientist and Deputy Director, AP-NORC Center for Public Affairs Research
Ann Poe, Vice President, Audience, Digital Revenue & Products, Cox Media Group
Esfand Pourmand, Senior Vice President of Revenue for Hearst Newspapers, Digital

 

Audience Development: Retaining Readers Through Cost Effective Service Improvements

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Presenters:

Michael Otero, Director, National Home Delivery, New York Times
Bill Reynolds, SVP Circulation and Operations, Denver Post
Bill Nagel, SVP, Cox Media Group

 

Audience Development: Customer Intelligence Strategies that Build Audiences Across Platforms

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Presenters:

Moderator: Gary Olszewski, Los Angeles Times
Laura Burkholder, Director of Consumer Marketing, Star Tribune
Todd J. Peterson, Vice President of Circulation, Times Union
Gerard Brancato, Senior Director, Digital Subscription Marketing, tronc, inc. – Download presenter slides

ABOUT THE AUTHOR

  • Staff
Members of the News Media Alliance staff have contributed to this post.