On June 25, Google published a blog with its plan to start a “licensing program to support the news industry.” The program is supposed to “help participating publishers monetize their content through an enhanced storytelling experience.” Google will start by allowing a small number of publishers in specific countries to participate in the program, with plans to expand. Read more here. Google has also made claims that they help news publishers build audiences and provide compensation to news publishers by driving traffic to their websites — a claim the Alliance debunks in its White Paper.
Members of the News/Media Alliance staff have contributed to this post.
