Alliance Submits Opposition Letter to Facebook’s Updated Privacy Policy

Facebook updated its privacy policy in preparation for the California Consumer Privacy Act (CCPA) to go into effect on January 1, 2020. Specifically, Facebook asserts itself as a Service Provider and that it does not share information other than for that specific Business Purpose as permitted by the statute. The policy also states that the publisher will remain solely liable for the publisher’s compliance with CCPA. The Alliance is concerned that, among other things, Facebook does not make clear they will not sell the personal information received from news publishers. If this policy stands, publishers have limited recourse, as they must do business with Facebook. The Alliance seeks to gain clarification by highlighting these concerns to Facebook as the law is now in effect and implementing regulations are expected to be released by the California AG before its July 1, 2020 deadline for guidance. Read the letter here.

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