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We have several newsletters and alerts for Alliance members that you can subscribe to so that you don’t miss important updates on key news and magazine industry topics.
We have several newsletters and alerts for Alliance members that you can subscribe to so that you don’t miss important updates on key news and magazine industry topics.
It’s a new year, which signifies new beginnings, a fresh start and the setting and attaining of new goals, both personally and professionally.
As you are charting your plans for 2020, as a news industry professional and as a member of the News Media Alliance, remember to utilize the Alliance’s many resources, products and programs available to aid you in your day-to-day activities and to help make your life easier!
Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views.
Collecting and deciphering data is important, as was discussed in the first Alliance Summer School webinar, but what should you do once you have the data? Figuring out how to use and present that data was the topic of the July webinar, “Using Data to Solve Problems.”
Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, “Getting the Best Data for Your Organization”, industry experts discussed what techniques are best when it comes to deciphering data.
In this webinar, the News Media Alliance and the American Press Institute (API) will present 2017 research from the Alliance on how data can be used to grow digital subscriptions, and API’s recently released “Paths to Subscription.”