Research | News/Media Alliance

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2025 Market Report on News Media and Magazine Audiences

By Staff / December 16, 2025

The 2025 Market Report offers NMA members and advertisers an analysis of the size, composition, and spending habits of the news media and magazine audiences.

Alliance Research-RT, Home, Journalism, Research & Tools

2024 Magazine Supplement

By Staff / September 24, 2024

The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions

Advertising-RT, Alliance Research-RT, Audience-RT, Home, Journalism, Member Only, Research & Tools, Sales & Marketing-RT, Strategy & Operations-RT

2024 Magazine Supplement: The Magazine Audience: Influential, Engaged, and Action-Oriented

By Staff / September 24, 2024

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Advertising-RT, Alliance Research-RT, Audience-RT, Home, Journalism, Research & Tools, Sales & Marketing-RT, Strategy & Operations-RT

2023 Market Report Q&A

By Staff / December 4, 2023

This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences.

Advertising-RT, Alliance Research-RT, Audience-RT, Home, Journalism, Member Only, Research & Tools, Sales & Marketing-RT, Strategy & Operations-RT

2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences

By Staff / December 4, 2023

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Advertising-RT, Audience-RT, Journalism, Research & Tools, Sales & Marketing-RT, Strategy & Operations-RT

2023 Market Report

By Staff / December 4, 2023

The Market Report provides updated research trends and data points that highlight the continued enthusiasm for news and magazine media, as well as the strong credibility and trust news and magazine media enjoy with their readers.

Advertising-RT, Journalism, Research & Tools, Technology-RT

A Spot of Good Ad Tech News for Publishers

By Rebecca Frank / February 22, 2023

It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up.