This month, I haven’t been able to stop thinking about one particular essay about the “creator economy.” To those of us working in “old media,” the idea of a single person, armed with a brain, a laptop, and the ability to distribute to the whole internet has long been positioned as “the future.”
President and CEO of the News Media Alliance, David Chavern, and CEO of America’s Newspapers, Dean Ridings today sent a letter to President Donald Trump, Senate Majority Leader Mitch McConnell and Speaker of the House Nanci Pelosi, outlining the struggles of local news publishers facing an existential crisis as the COVID-19 health crisis evolves.
The Alliance sent a letter to U.S. Census Bureau Director Steven Dillingham, in light of his March 18 announcement that Census field operations would be temporarily suspended due to the ongoing coronavirus (COVID-19) pandemic, encouraging him to advertise for the online completion of the 2020 Census and to employ print and digital newspaper media, which reach millions of Americans weekly, in this awareness effort.
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from each other’s success and creativity.
